Industry Supply Chain

The UK is supplied with cane furniture through 5 main wholesalers this is why you see the same suites sold by retailers across the web and on the high street.

This is also the reason why market prices are controlled on the web so as not to undermine high street retailers. As the 5 main wholesalers do not offer cushion, frame or bases guarantees because they do not use the same grade of cane offered by Cane Direct. They also use lower cushion specifications, also the construction of the frames do not match Cane Directs. This is key to the integrity and quality of your suite and the foundation of our 10 year guarantee. As we deal direct with the manufacturer, we have chosen to specify a much higher quality product to the industry standard, why be the same as everyone else if you don’t have to be?

Also as we do not buy from UK wholesalers we can afford to offer this quality product for less than inferior industry standard product.

This is also why we are not restrained by price control, as well as having unique designs created by Cane Direct.

INDUSTRY SUPPLY CHAIN

• MANUFACTURER
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• WHOLESALER
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• RETAILER
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• CONSUMER

CANE DIRECT

• MANUFACTURER
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• CONSUMER